Tracking

We currently use Open AdStream ad-tracking software on all of our banner ads. Open AdStream not only delivers the ads effectively, but also provides our advertisers with information they can use to determine the success of their ads.

Open AdStream Statistics will be sent via email on a monthly basis. The advertiser is provided with information such as impressions (number of times the banner ad has appeared on our pages), as well as click-throughs (amount of people who clicked on the banner ad) on a daily or monthly basis. Below is an example of the Open AdStream report.

Banner ads are a great way to drive local traffic to your existing Web site. The banner ad serves as a link from our site to yours. If you would like more information about banner ads, be sure to check out the Options button on the menu above.