Ad Specs

• All files must be saved as a gif, a jpg or a swf (swf files must be embedded in a html document).
  
  
• Any ad with a White background must have at least a 1 pixel border around it.
  
  
• Maximum file sizes for gif, jpg and flash ads are as follows:
  

  160x90 (Branding Ad) 7k (No more than 3 loops) 234x60 (Sponsorship Ad) 7k (Logo only) 160x300 (Jr. Skyscraper Ad) 14k (No more than 3 loops) 300x250 (Sticky Note Ad) 75k (No more than 3 loops) Video Ads We accept the following video formats: flv, mov, mpg and wmv. All videos should be less than 1mb. Pricing will vary depending on the file size.

  160x600 (Skyscraper Ad) 25k (No more than 3 loops) 728x90 (Leaderboard Ad) 20k (No more than 3 loops) 300x250 (Pillow Ad) 20k (No more than 3 loops) 728x90 + 728x250 (Dynamic Ad) (Contact us for more information about Dynamic Ads) Email Blasts We recommend a width of no more than 600 pixels wide; no flash, video or javascript; use tables for structure and inline CSS only; optimize graphics for web; text is more user friendly than images, but images are accepted.

  Click here to go to our examples page.
  File size limit may affect the look of banners; ie. photos may take on a posterized look.
  
  

• Animated gif banners may have no more than five (5) frames.
  
  
• All banners (gifs or Flash) may loop only three (3) times. For Flash files, use this code:
  
  On the very first frame of your animation, write:
  var count=0;
  
  On the very last frame of your animation, write:
  count=count+1;
  if (count==3) {
  stop();
  }
  else {
  gotoAndPlay(2);
  }
  
  
• We must have backup gifs or jpgs for all Flash ads. Flash ads must have an 'invisible' button over the ad using this code:
  
  on (release) {
  getURL(clickTAG);
  }
  
  Click for Flash tutorial with screen shots
  
  
• Final frame needs to have your message and/or logo.
  
  
• When submitting your creatives, you will need to send us:
  • A gif file (for animated gif ads)
  • A jpg file or gif file file (for static ads)
  • A swf file, a backup gif or jpg file and a Flash (.fla) file for review (for Flash ads)
  
  
• Using a Mac? Please put file extensions in the names of all files. (.gif, .jpg, .swf)